Friday 5 July 2013

FENDI Advertising Campaign Fall/Winter 2013-14

"For our 2013-2014 Fall/Winter season, we sought to celebrate the love between FENDI and Rome with a very feminine campaign evoking a chic and modern Roman holiday”, states Karl Lagerfeld. 

The Fall/Winter 2013-2014 advertising campaign and collection pay homage to FENDI's DNA, to the richness and the highest standards of craftsmanship, to FENDI furs sublimated by innovative craftsmanship and technology and to the opulence and timelessness of Rome, the eternal city.
 

Shot in Rome by Karl Lagerfeld, this new campaign, named “Roman Skyline”, features two of most significant and iconic models of the moment, Cara Delevingne and Saskia De Braw, perfectly embodying
 the spirit of the collection and the forthcoming FENDI woman season. 
The models are shot in very feminine and sophisticated poses with a stunning skyline of Rome in the background, its Domes, its history told through aristocratic buildings and monuments crossing
 time and centuries and with its lights, indeed unique and unrivalled in the world. 

The magnified opulence of rare and precious manufactures, the 3D fur embroidery, the femininity and cutting-edge of the clothes - often rounded, geometrical, architectural - the natural hair and makeup, everything combines to create a spectacular set of incredibly contemporary images.
 

Protagonists of these shootings are also FENDI’s revisited iconic handbags and the new Selleria, which takes its name from the number of hand-sewn stitches: Adele 1328, Anna 1322, Peekaboo 1584…
 

"We are delighted on this truly extraordinary campaign, shot by Karl Lagerfeld. It clearly shows our roots and Fendi's remarkable creativity and savoir-faire", says Pietro Beccari, Chairman and CEO of FENDI. 


FENDI’s 2013-14 Fall/Winter advertising campaign, comprising 13 single and double-page visuals, as well as specific ones for sunglasses and textiles, will break in the August 2013 issues of worldwide magazines.


CREDITS
 
Photographer: Karl Lagerfeld
 
W’S Model: Cara Delevingne
 
W’S Model: Saskia De Braw
 
Stylist: Charlotte Stockdale
 
Hair: Sam Mc Knight
 
Make up: Peter Philips
 
Location: Rome
 








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