Monday 8 July 2013

BASE LONDON SIGN MISSING ANDY AS BRAND AMBASSADORS

Men’s footwear brand Base London have partnered with fast emerging indie band Missing Andy to be the ambassadors of the brand’s #LiveLife AW13 Collection.

Base London’s AW13 collection delivers a diverse range of fashion focused formal and casual footwear styles perfect for the guys of all ages and for all situations.

Synonymous with the footwear looks of the mid-nineties, Base London have successfully redeveloped their product offering and image to deliver a range of fashion forward styles with a commercial edge to re-emerge as a major force on the international footwear stage. The Base London Urban Gentry collection for AW13 infuses contemporary trims and treatments into iconic and classic silhouettes to present a modern take on traditional British footwear design.

A perfectly formed collection of men’s casual, semi-formal and formal shoes and boots provide a distinct air of sophistication mixed with the charm and confidence of the Base London brand.

“We’re incredibly proud to be associated with Base London and to be part of the brand’s rebirth” explains Missing Andy frontman Alex Greaves, “Base’s footwear collection mirrors our needs and the way we style both ourselves and our sound. The brands emotional qualities are clear throughout and the desire to Live Life appeals to us and our own followers”

Base London’s #LiveLife campaign focuses on ambition and taps into the lives of guys who are living their lives and fulfilling their dreams. 

Base London view Missing Andy as living every young guy’s dream, being with their best mates, in a band, on the road, just doing what they love and living their lives.

Base London’s partnership with Missing Andy coincides with the release of the Essex based band’s second album Guerrilla Invasion Pt 1 & 2. 









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