Tuesday 30 July 2013

AVICII and Denim & Supply Ralph Lauren collaborate on 'Wake Me Up'music video




AVICII and Denim & Supply Ralph Lauren collaborate for new video 'Wake Me Up' 



The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii's driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand.  Mark Seliger was also the eye behind the lens for the Denim &Supply Fall advertising campaign, creating a strong aesthetic for both projects. 


 A unique collaboration developed by Avicii and Denim & Supply Ralph Lauren, the “Wake Me Up” video is exclusively styled with looks from the Fall 2013 Denim & Supply Ralph Lauren collection and features the cast from the Denim & Supply advertising campaign. Resulting in a new method to merge fashion and music, with all looks featured in the video being available from online and in stores this August.  

 The collection  captures a classic Americana vibe with a rustic, easy-going edge.  From stars-and-stripes to vintage lightweight flannels, iconic jackets and sweaters pair beautifully with floral prints and medium-wash denim in relaxed skinny fits.  Wake Me Up" debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013! 







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