Thursday 17 January 2013

THE MEN’S PROJECT - GIORGIO ARMANI AUTUMN WINTER COLLECTION 2013/14

THE MEN’S PROJECT

A strong and precise image. No flirtatious provocations that often
amount to little more than sly trickery. Clean and essential styling that
portrays a virile man, defined by outerwear with a broad silhouette
and trousers with a clean cut.

Surfaces are opaque and warm, and underline the preciousness of the
collection. Research into craftsmanship is key, and is evident in the
fabric treatments and tailoring of the pieces.

It is this quality of craftsmanship that brings together the apparently
contrasting aesthetics of sportswear and classic menswear.

Thus, neoprene envelops precious materials such as velvet and suede
- a contemporary combination that makes one re-think definitions of
techno and sartorial .

Sportswear enters a new phase without renouncing to high-performance
technical fabrics and treatments; luxury is expressed through the
focus on precious fabrics and the practicality of the clothing.

Leather is treated using traditional methods practiced at great
Italian tanneries where hand dyeing is done with sponges and brushes.
The refined knitwear is lightweight. There are complex pieces created by
the interweaving of cashmere and mohair in a sensual geometrical game
of colours.

The colour palette is drawn from the established Armani code, and is
composed of tried and trusted hues, such as warm greys and shades of
brown (including cocoa and colours referencing precious woods), which
fuse with intense tones such as wenge, before passing to absolute black.

Ruby red is a key colour for this season. Aristocratic and precious,
it runs through the collection following an elegant narrative path,
standing out in the male wardrobe and reaching the pinnacle of an
original, rich and magical chromatic pyramid.









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