- Following its success in Berlin, the NBA Room will run for a week in London to allow fans to celebrate New Era’s longstanding relationship with the NBA -
New Era, the international lifestyle brand with an authentic sports heritage is proud to announce the UK launch of The NBA Room, a week long event at the New Era Stratford Store to give fans exclusive access to NBA headwear and to celebrate the game with various competitions and prizes. Following its major success in Berlin last October, The NBA Room will run in London from January 12th - 20th.
The New Era Stratford Store at Westfield Stratford City will transform to present The NBA Room, taking on the look and feel of an authentic basketball court. The unique space will include a basketball hoop for the Slam Dunk 180 competition where a lucky participant, who shoots three hoops in a row, will be in for a chance to win a £50 New Era gift card or a runners up prize of a £30 gift card. The NBA Room will also have authentic floor markings and spectator seats, allowing sports fans and savvy shoppers the opportunity to purchase official NBA 59FIFTY, 9FIFTY Snapback, 9FORTY and Trucker headwear in a truly unique pop-up setting. In addition, New Era will be offering consumers the chance to win a signed basketball by an NBA team when signing up to the mailing list in store.
For more information on New Era stores and sporting licenses, log on to www.neweracap.com.
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