DAVID GANDY announced as the new brand ambassador for JOHNNIE WALKER®BLUE LABEL™ whisky

JOHNNIE WALKER® BLUE LABEL™ WHISKY ANNOUNCES PARTNERSHIP
WITH INTERNATIONAL STYLE ICON DAVID GANDY


JOHNNIE WALKER® BLUE LABEL™ announces international style icon David Gandy as its new brand ambassador. A trailblazer in the men’s fashion industry, the partnership with David celebrates JOHNNIE WALKER® BLUE LABEL’s™ new ‘Game Changer in the World of Whisky’ brand campaign – a commitment to recognising true game changers, those who achieve progress for themselves and the world around them.

Since Alexander Walker first blended the Old Highland Whisky in 1867, JOHNNIE WALKER® has continually changed the game in the world of luxury whisky. Today, it continues to redefine whisky excellence through its commitment to flavour and the blender’s art, an unbroken heritage stretching back 190 years. Only 1 in 10,000 whisky casks is deemed to be of sufficient quality, character and flavour to deliver the exceptional signature taste of JOHNNIE WALKER® BLUE LABEL™.

As one of the world’s most iconic male models, David rose to fame as the face of Dolce and Gabbana’s Light Blue fragrance in 2006, changing the landscape for male models in a female- dominated fashion industry. David has gone on to shoot with some of the most sought after international photographers, boasts an enviable portfolio of editorial work, launched two of his own Apps, filmed a short movie and has his own coffee table book. He has authored several magazine articles on men’s fashion, blogs for Vogue.com and has achieved international recognition in the process. He continues to forge new paths and sits on the committee of the London Men’s Collections, and was the only male supermodel to appear in the London 2012 Olympics. Now David changes the game once again, as a Brand Ambassador for JOHNNIE WALKER® BLUE LABEL™.

To launch the partnership Gandy took part in an exclusive photo shoot with JOHNNIE WALKER® BLUE LABEL™ in the prestigious Artesian Bar at The Langham, London, recently named World’s Best Bar in the ‘World's 50 Best Bars Awards’. The imagery brings to life the classic style, masculine elegance, and spirit of modern luxury synonymous with both David Gandy and JOHNNIE WALKER® BLUE LABEL™.

Speaking of the partnership, David Gandy says, “It’s a great privilege to work with JOHNNIE WALKER® BLUE LABEL ™ - it’s a modern classic. The blend of its British heritage, international style and craftsmanship demonstrates a sense of progress and achievement that I value in today’s luxury brands.”

Alison Forrestal, General Manager Diageo Reserve Brands, Western Europe, says David is the definitive modern gentleman and the ultimate ambassador for JOHNNIE WALKER® BLUE LABEL ™:


“Some follow rules, JOHNNIE WALKER® BLUE LABEL™ writes them. There is no better way to align our game-changing product proposition than by partnering with a contemporary, game-changing individual, such as David Gandy. We are extremely proud of the partnership and we look forward to working with David to continue our journey of setting definitive, international standards in whisky excellence.”

David will front the game changing whisky brand from December 2012, and the partnership will be celebrated with an exclusive event at the London Collections: Men, Autumn/Winter 2013.