Saturday 14 July 2012

TRUE RELIGION FALL 2012/13 Ad Campaign

True Religion is excited to announce the release of the FW12 Ad Campaign.

This season continues to explore what it means to be an American.

This season is a tribute to individuality – inspiring to recognize freedom and celebrate ourselves and our style.

The Fall/Winter 2012 collection is a nod to the past, pulling from True Religion’s heritage for inspiration with the reinvention of American classics.

Vintage, washed denim highlighted by wide set pockets and carpentry inspired details mimics the functionality and ease of a blue collar worker’s jeans with an updated fit.

Hints of genuine serape blankets featured on worn denim give a uniquely Western and handmade feel to the collection.

Always committed to quality workmanship and design, True Religion presents Fall/Winter 2012, a season that pays homage to the timeless appeal of American style.



The Song Is: ‘Love Love Love’ by Highway Child


Female Model: Emily Didonato
Male Model: Ryan Heavyside
Photographer: Nino Munoz
Stylist: Katie Mossman
Location: Los Angeles, California



Baja embodies the spirit of the west with emphasis on native heritage patterns, colour and traditional Serape Baja textiles.

This unique group mixes denim with interesting contrast patching to give it a customized, handmade look.  Accents are cut from original Serape blankets and pieced onto denim before the wash process.

Every style features different Serape qualities so colours, pattern and placement vary slightly from garment to garment, making each piece one of a kind.

Baja Serape ‘Georgina’ Shirt - £265
Baja ‘Jada’ Serape Jacket - £220





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