Monday 23 July 2012

Eurphorik SS 13 collection #HOT

spring/summer 2013

The Eurphorik label is fast making itself known among the Fash pack. I first saw the AW 12/13 collection at the Forward PR press preview in London and I was sold and now a proud owner of their clothing which I find well suited and well made and fit me like a glove .... Check out the pictures below from the SS 13 collection and the story behind the collection.

Luxury menswear label, Euphorik offers creative tailoring for a new kind of gentleman. Carefully selected fabrics are embellished with subtle detailing to create contemporary yet timeless ready-to- wear.

The duo, which formerly worked at Yves Saint Laurent, drew inspiration from London for their second collection. Spring/summer 2013 encompasses a hybrid of multi-cultural references from the capital’s urban scene; blending the new age dandyism of the West End with the avant-garde creativity of East London.

The collection epitomises everyday luxury, fusing tailored precision with relaxed fits. Paradoxes define the Euphorik design aesthetic, as structured cigarette pants are combined with the simplicity of a fine jersey vest or harem-inspired trousers jar against the sharpness of a fine wool, leather- trimmed blazer. Key shapes include strong lapels and hooded tops, asymmetric pockets and scoop necks. Once again smart meets casual, as Euphorik offers a selection of garments that are interchangeable and effortless.

Fabrics include: fine jersey, cotton poplin, silk crepe, extra fine wool, silk satin, suede and lambskin leather.

Colour palette: black, midnight blue, navy, patrol blue, turquoise, kaki, ivory and white.
Founded by Alexander Leimbach and Roman Makuhha, each piece of Euphorik clothing is manufactured in the UK. In this way, Euphorik harnesses timeless British craftsmanship to achieve the highest, most superior level quality.

The Euphorik label was launched in February 2012 to encompass the autumn/winter 2012 season.


Check out seasfire on a recent photoshoot and their clothes of choice .... Eurphorik of course!

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