Saturday 16 June 2012

Vodafone Powers The Front Row At London Collections:Men 2012 ****



Date: Friday 15 June
Event: 10.00am – Lou Dalton Catwalk Show
Where: The Hospital Club
Who: Alexa Chung, Hilary Alexander, Harold Tilman, Caroline Rush

 Today saw a host of the fashion elite take to the newly powered front row to kick off the first catwalk show at the inaugural London Collections:Men at The Hospital Club in Covent Garden. Front row devotee’s including Alexa Chung, Hilary Alexander and Harold Tilman were seen taking full advantage of the specially designed front row recharging benches created by London Collections:Men.

The charging bench works via a discreet charging drawer built into the front row at the first London Collections:Men show which is capable of powering all of the latest smartphones and tablets.

As London creates another landmark event as part of the fashion calendar, Vodafone VIP customers will have even more opportunity to gain access into some of the fashion world’s most exciting events. As part of Vodafone VIP, customers are able to win tickets to an exclusive London Collections:Men event on the 17th June hosted by GQ, Editor In Chief, Dylan Jones and Chief Executive of the British Fashion Council, Caroline Rush.

Vodafone is closely involved with London Fashion Week as Principal Sponsor and also title sponsor of London Fashion Weekend.

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