LUISA VIA ROMA & MERCEDES-BENZ TO HOST THE FIRST INTERNATIONAL FASHION FILM FESTIVAL IN FLORENCE
Luisa Via Roma and Mercedes-Benz are excited to host the first fashion film festival in Florence this June to celebrate the 5th anniversary of the internationally renowned FIRENZE 4 EVER event. This unique film project will include five designers, five capital cities and five short films.
Exclusive luxury e-tailer Luisa Via Roma and Mercedes-Benz have selected one emerging design talent from five of the Mercedes-Benz international fashion weeks: Stockholm, Madrid, New York, Beijing and Berlin. Each of the five designers will showcase their ‘hero’ look of the Autumn/Winter 2012 season in a one-minute short film series curated and presented by NOWNESS.com, the digital leader in luxury storytelling The unique films, directed by Lisa Paclet with original music by Mimi Xu, will fit together beautifully like a puzzle when screened at one of Florence’s historic venues on June 17, 2012. NOWNESS.com will exclusively premier the director’s cut of the films which can be seen at http://www.nowness.com/day/2012/6/15/ on June 15 from 00.00 EST.
Watch the full film on NOWNESS.com on June 15, 2012.
FIRENZE 4 EVER, hosted by Luisa Via Roma to coincide with the international collections arriving in store, gives the world’s most influential bloggers and trendsetters access to some of the best new collections from major fashion houses. Brands such as DSquared, Balmain, Dolce & Gabbana, Lanvin and Rick Owens provide the latest must-have pieces for the bloggers to style and photograph as part of the Style Lab before they are made widely available. This season CEO of LuisaViaRoma.com Andrea Panconessi will support new emerging talent and celebrate the art of fashion as part of the festival’s anniversary. Firenze 4 Ever is a truly unique event where the virtual becomes reality.
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