Gilly Hicks and Hollister Openings / 100 lifeguards throwing underwear from 4 open top double-decker buses / 5 store openings in one day

ABERCROMBIE & FITCH PRESENTS GILLY HICKS & HOLLISTER

100 LIFEGAURDS THROWING THE CUTEST DOWN UNDIES
FROM 4 DOUBLE-DECKER BUSES

On May 12th, 2012, fans of A&F’s iconic brands gathered on Regent Street to follow four double-decker buses full of Hot Lifeguards around London to catch the cutest Down Undies being thrown from the buses. The Lifeguards, selected from stores around the world, were on board to open the
new Gilly Hicks and Hollister Flagship Stores on Regent Street, and after made their way to open new
stores throughout London at the following locations:

Gilly Hicks, Bentall Centre, Kingston (opened on May 12th)
Gilly Hicks, Westfield, Stratford City (opened on May 12th)
Gilly Hicks, Bluewater, Greenhithe, Kent (opened on May 12th)

FOLLOW THE HOT LIFEGUARDS AROUND LONDON ON TWITTER AND FACEBOOK:
@GillyHicks, @HollisterCo, Facebook.com/GillyHicks, Facebook.com/Hollister