Royal Ascot have issued the 2012 Style Guide ahead of the June’s event with fashion images illustrating how to dress for the occasion adhering to the revised dress code.
Royal Enclosure and Grandstand style guides are attached with relevant dress codes and imagery which guides Ascot customers on what-to-wear.
Explaining the recent amendments:
Nick Smith, the Head of Communications & International Racing at Ascot.
"We decided to bring in these style guides to clarify the spirit of the dress code and make it easier for customers, especially in the Grandstand, to understand what is expected.
The dress code at Ascot is very popular - the clarifications and to an extent changes - are a reaction to what our customers have told us they want - differentiation between Royal Ascot and other race meetings.
Clarity is what people really want and the style guides, we hope, deliver this in a vibrant and current way."
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