In the film Gareth discusses growing up in Sunderland, what it is like being mentored by Rick Owens:
"The best thing Rick Owens ever told me was how to say no, which translates to a lot of different problems and life circumstances, not necessarily on a creative level, but in many aspects of life. I think he means by saying that, you need time to be able to think. Rick tends not to do a lot of things that are outside of his world. You know he lives and breathes there, 24 hours a day, whereas sometimes with me, I really like to work on different projects, and sometimes those different projects can really get in the way of you actually seeing the wood from the trees and what you want to do with your own thing. So while the things I do outside of my main job help me develop and grow, I think sometimes it's good to be able to know not to take on too many things. It's like having a tight, tiny little packet of butter; to butter a whole loaf sometimes you are spread a little too thinly."
As well as working with Wayne McGregor on the ballet at the Royal Opera House, Carbon Life and his inspirations for his latest collection.
With his offbeat take on clubwear and inventive approach to luxury, Gareth Pugh is arguably one of Britain's most innovative fashion designers. The Sunderland native started designing for the English National Youth Theatre at just 14 before catching the eye of Fashion East, a hotbed for fashion talent in 2005, creating his first collection without a studio or the help of assistants. Crane.tv caught up with Pugh at his East London studio to find out just how far he's come since those days, his latest project with choreographer Wayne McGregor, and the best piece of advice he's ever received.
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