UNIQLO’S First Collaboration with Jun Takahashi’s Undercover Label to Focus on
Fashionable Family Apparel UNIQLO today announces that UUU, it’s collaborative design project with acclaimed designer Jun Takahashi and his cult-hit Undercover fashion label, will make its retail debut on Friday, March 16. UNIQLO’s first UUU collection will focus on a family theme, with a full lineup of apparel for women, men, and, for the first time in 10 years, UNIQLO UK will also be offering kidswear to the British market! UUU will be available globally in selected UNIQLO stores, starting with the new global flagship store in Tokyo’s Ginza district (opening on March 16).
As the chief designer behind Undercover’s unique, street-inspired fashions, Takahashi has teamed up with UNIQLO to put his distinctively edgy yet upscale touch on the brand’s high-quality, basic clothing. The full lineup covers a broad range of clothing needs, from comfortable loungewear to the perfect garments for a day out. The men’s line matches gentle colours with darker tones, while UUU’s offerings for women are based upon an exciting palette of colours and patterns drawn from Takahashi’s groundbreaking label.
The collection nods toward a relaxed sports lux style, highlighted with fine cotton, soft jerseys, and neo leather fabrications. Fun playful prints have been incorporated into the children’s and women’s designs, allowing for families to complement each others looks.
UUU is all about a new kind of family-oriented clothing under a singular concept. Takahashi designed the children’s and babies’ lines with his wife, Rico. As the parents of two children, the couple lavished attention on the designs for children and babies to produce a playful combination of vibrant colours, unique prints and fine details, pushing this collection far beyond the conventional realm of children’s clothing. With the new UUU collection, UNIQLO and Takahashi have developed an eclectic range of fine designs for the whole family. UUU is Jun Takahashi’s message to the world, to encourage families the world over to maintain a positive outlook as they face the trials and tribulations of modern life.
The collection will be available in UNIQLO 311 Oxford St, 84 Regent St, and online at http://www.uniqlo.com./ The kidswear collection will be available from new born sizes through to age 12 (150cm), and prices start from £7.90 to £59.90. Men’s and women’s prices start at £19.90 to £79.90.
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