MRPORTER.COM announces its Spring 12 advertising campaign which will launch on the site Tuesday 7th February, and across media platforms in the first two weeks of the month.
Following last season’s campaign which featured young heirs of stylish lineage (Ed Stoppard, Bruno Senna, Isaac Ferry and John Hemmingway) MR PORTER puts forth a new set of young men who have inherited the sartorial style of their forefathers, and who aptly represent the campaign’s slogan: You can inherit style. Or purchase it on MRPORTER.COM.
This season the campaign features three sons and grandsons of style icons: Mr Ethan Peck, actor grandson of Mr Gregory Peck; Mr Tuki Brando, medical student and grandson of Mr Marlon Brando; and Mr Logan Plant, brewer and son of Mr Robert Plant.
At MR PORTER we're interested in style, talent and story-telling,” says MR PORTER Editor in Chief, Mr Jeremy Langmead, “and so we chose three people who encompass all three. Mr Brando, Mr Peck and Mr Plant not only look good, have an individual style, and three very different career paths, but they are descendants of style icons, too.”
The campaign will be seen across the board, online and in-print, and will feature several integrated partnerships that focus on print, online, on iPad, and with the distribution of the newsprint MR PORTER Post.
The digital advertisements will be interactive, with behind-the-scenes video content, and will allow viewers to shop directly from the campaign.
“Whether you inherit style or create your own,” says Mr Langmead, “these three men have managed to do both, and they lead in their respective fields as MR PORTER does as the leading global style destination for men.”
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