G-Star’s new Spring/Summer 2012 global advertising campaign introduces fast rising actress, Clémence Poésy in images captured by the iconic photographer and filmmaker, Anton Corbijn.
Clémence’s rare and effortless beauty and style are an inspiration for the fashion world, and frequently featured in Vogue as well as on various magazine covers, from i-D to Nylon to Zoo Magazine to Crash.
The fast rising actress reflects the G-Star RAW brand DNA. She is a confident, strong and in control woman without compromising her femininity. Clémence’s character embodies our unexpected combinations philosophy of mixing contradictory elements as she features in both Hollywood blockbusters and independent films.
Clémence on the G-Star campaigns: “I got to know G-Star RAW through their campaigns and Anton Corbijn’s photography. It comes out in magazines, it’s different, it’s very simple, and it’s got something very rock & roll.”
Returning for the campaign are iconic photographer and film maker Anton Corbijn, whose black-and-white images were shot in Lisbon, and artist, filmmaker, actor and musician Vincent Gallo, who was introduced in the Autumn/Winter 2011 campaign.
In the campaign, both Clémence and Vincent wear the Arc pant, representing the continuing 3D denim innovation within G-Star. This iconic G-Star fit is the second 3D denim ever designed and this season G-Star introduces new and improved fits.
The G-Star Spring/Summer 2012 campaign will launch in print and online in February and outdoor media beginning of April. The campaign outfits of both Clémence and Vincent will be made available through G-Star Stores, marked with a special hang-tag for easy identification. Find your nearest G-Star Store on g-star.com
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