Sunday 4 December 2011

GENETIC DENIM INTRODUCES NEW SILK DENIM FOR S/S 12



INTRODUCES A NEW FABRIC SILK DENIM

AVAILABLE IN 6 COLORS ¦ CROPPED OR FULL LENGTH ¦ FOR SPRING 2012










For Spring 2012, Genetic Denim nods to its roots by updating the very qualities it was founded on and has come to be synonymous with: fit, fabrication and individuality. Creative Director Ali Fatourechi delivers designs that remain true to his original denim customer in purpose, while simultaneously reflect an innovative approach to the fabrication for future generations of denim aficionados.


















Fatourechi introduces “The Shane,” his superskinny faux-front cigarette favored among Hollywood sirens, in a new and exclusive Silk Denim fabrication. The soft hand of the silk spandex blend lends to an unparalleled comfort, without sacrificing the look of denim.



The new fabrication is significantly lighter and more flexible than its denim predecessors, yet follows the contours of one’s body, maintaining the recovery and sophisticated fit that Genetic Denim is known and loved for.



“Since the beginning,” Fatourechi explains, “our fabrics have been Genetic Denim’s distinguishing characteristic. Each season we focus on developing innovative fabrications that will make women feel and look great and with our new Silk Denim for Spring 2012, we push ourselves even further: we make sexy, comfortable.”

Available as a full-length or cropped cigarette in six different washes, ranging from neon hues, to neutrals and classic denim washes.....











Ensuring a perfect marriage between these two unlikely pairings—and retaining the inherent ease of denim for which the fabrication is known and loved—Fatourechi’s Silk Denim is machine washable, eco-friendly and anti-allergenic.

The collection will also be available on the Genetic Denim website - http://geneticdenim.com/

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