As well as telling you about products, fashion shows, events etc a feature I have started to do is offer tips such as how to tie a tie for example. So today I'm going to tell you a bit about 'Cherry Blossom', a name some of you might not know or if your my age its a household name to you....
A Brief History of Cherry Blossom
Cherry Blossom were the first and now the only UK manufacturer of shoe polish. Started in 1906 by brothers Dan and Charles Mason, Cherry Blossom polish started from a need to use wasted tin plate left over from making their soap company containers. Appreciating the growing demand for wax boot polish, the brothers realised that this discarded tin plate could be used to make small tins ideal for polish. They therefore employed a chemist to come up with the right formulation and launched in 1906. The iconic “one penny tin” with its original “butterfly” twist opener was introduced in 1907 as was the name “Cherry Blossom Boot Polish”. In 1912 they sold off the soap company and concentrated on the manufacturing of polish. Padawax, a major step forward for convenience, was introduced in 1960. You could now apply polish with just the sponge and buff with a cloth. 1983 saw the “butterfly twist” tins replaced by the “snap open” variety and in 1986 New Meltonian and Cherry Blossom Shoe Care Plus was introduced – a liquid wax shoe cream designed for fast and easy application and fast shine.
Today the Cherry Blossom shoecare range is manufactured in Alfreton, Derbyshire, and as the materials used in the manufacturing of shoes have changed to include suede, nubuck, corduras and canvas as well as the traditional leather, so too have the products on offer from Cherry Blossom.
Step by step guide to achieve the perfect shoe shine
Cherry Blossom Premium’s step by step guide to achieve the perfect shoe shine. First impressions are lasting impressions and shoes are always the first please you start. So this season put your best foot forward and make sure you are doing it right.
Task: Shoe shining
What you’ll need: Clean cloths, Soft haired shoe brush, Cherry Blossom Premium’s new ‘Universal cleaner’and ‘leather cream’.
Task time: 10 minutes
1. Damp cloth, then spray with Cherry Blossom Premium’s new ‘Universal cleaner’.
2. It is most important that you start with perfectly clean shoes. Do this buy wiping the shoes with Shake well, hold upright and spray. Keep the can 10-15cm away from the shoes spray a even amount covering all of the leather.
3. Use a soft cloth or bush to work the foam in to the solid areas. Wait 10 seconds and wipe the dirt away with a clean cloth.
4. Allow the shoes to dry in room temperature.
5. Take Cherry Blossom Premium leather cream, no need to colour match your cream the new Premium leather cream is suitable for all colours. This nourishes and protects leather.
6. Using the sponge, sparingly spread the cream all over the shoe. Do not squeeze the tube just work the sponge in a circular motion over the entire surface of the shoe. Always make sure you work the Leather cream** into all the crevices and cracks in the leather.
**Leather cream works deep into the leather leaving a longer lasting effect.
7. Leave to dry for 3 minutes and buff.
8. Take a traditional soft haired Cherry Blossom shoe brush and buff the shoes in a left-to-right motion to remove any excess polish.
Cherry Blossom Premium, the new range of luxury shoe care products benefiting from extensive market research on both formulation and performance, has launched exclusively through Debenhams, the UK high street departmental chain with 105 outlets in the UK.
Available now in Debenhams’ Ladies Shoe departments, Cherry Blossom Premium caters for every shoe care need and is also focused on those wanting to take care of their handbags and leather goods. Products such as the squeezey tube ‘Leather Cream’ nourishes and protects while the spray can; ‘Universal Cleaner’ cleans and restores make caring for your shoes and leather goods as easy as saying ‘Cherry Blossom’. With years in the making the ‘Premium’ range from the oldest and most trusted shoe care company in Britain is one not to be missed: for keeping up appearances is something not to be trifled with. Cherry Blossom has been ‘making a good first impression since 1906’, they should know.
Check out Cherry Blossom in-store or alternatively at http://www.cherryblossom.co.uk/
Great products what now gives us no excuse not to make that great first impression!
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