Thursday 30 December 2010

THE MEN'S LAB AT HARRODS



Its really nice to see that Harrods are looking after the men! with the Gentleman's Lounge, a menswear Department to die for and now the 'Men's Lab'.


The Men's Lab


Harrods has launched an entirely new space devoted to the very best edit of contemporary and denim lifestyle labels, including a mix of trend led brands such as Maharishi, Natural Selection, True Religion, with luxury denim brands like Diesel and G-Star. For SS11 exclusive jean styles have been created by iconic denim brands Levi’s, Lee and core denim brand 7 For All Mankind to name a few. Topman are offering an exclusive capsule selection of eight pieces for the launch as well as carrying the AAA collection, currently not available outside their flagship stores.






Located on the lower ground floor, a juxtaposition of steel, mirror, brick and concrete – the Men’s Lab will fuse urban grunge with a polished aesthetic to create a directional area for the fashion forward customer who wants the latest trends. There will also be a dedicated area where music days will be hosted with new DJ's and up and coming bands.





To mark the opening, Harrods has created a video featuring the urban sport Le Parkour, where the participants will be wearing looks from the new collections






BRAND LIST: 7 for All Mankind, Adidas Original, Diesel, Evisu, G-Star, J Brand, JC/DC, Junk de Luxe, Lacoste, Lee, Levis, Maharishi, Natural Selection, Raf by Raf Simons, Ralph Lauren Polo Jeans, Rock & Republic, Superdry, Topman, True Religion






Why not check out the Men's Lab next time your in-store I'm sure you will be very surprised!

For more info or to make purchases Visit http://www.harrods.com/
 
Don't forget to check out the Harrods Winter Sale with up to 70% on some items.

No comments: